Lawes Consulting and design agency By The Scruff choose London Display for their ‘get the job done’ approach

Stuart Edwards, By The Scruff, October 2007

Lawes Consulting delivers a unique range of research services and helps clients implement the findings. They are proud to offer the latest research methods including semiotics, ethno-methods and story analysis. They work with clients to bring action through research so that findings are not merely interesting but put into practice.

Challenge:

When the design agency By The Scruff first started working with Lawes Consulting, they were first time exhibitors in the market research industry at the Insight Show. For their first show, Lawes Consulting used a shell scheme space. The market research industry is very vibrant but Lawes Consulting found that 80% of exhibitors were very bland in their show presence. For their second show they decided to up their game.

They wanted to create awareness of their brand and really stand out from the other market research companies. But they were still very budget-focused.

Caption: Detailed shot of the lawes stand

Solution:

By The Scruff was also fairly new to exhibiting and needed to partner with an exhibition supplier who could be innovative, provide project management, offer value for money, maintain good communications and really understand how to get the most from exhibiting. They found all these qualities in London Display.

The exhibition stand is part purchased and part hired which maximises the flexibility for different stand spaces at different shows and means that Lawes Consulting can very effectively manage their budget. London Display has teamed up with Lawes Consulting and their agency for the past three years, re-using the stand components and changing the graphics, flooring and accessories such as furniture and props as required for each show.

London Display often works with client’s own design agencies. With this particular project, By The Scruff design the graphics and London Display print, supply and install them along with the supply and installation of the exhibition stand components.

This enables Lawes Consulting to look vibrant and unique each time – and no-one would ever know that they were using an exhibition hire stand. They use their graphics as the crowd puller. Their alternative and themed approach to graphics really gets attention amongst other rather staid presentations.

It works because the exhibition stand design and stand graphics get visitors talking to them and then, what started as a brand awareness campaign, results in increased business for this market research company.

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